Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st half of 2020. The deconfinement came with a recurring question: are we heading towards a return to normal, or towards new uses? The study clearly demonstrates that digital is taking a special place, with a high volatility of audiences depending on the sector of activity. With few exceptions, the sectors that lose out on the confinement market are regaining color, and vice-versa, the sectors that gain out on the confinement market are regaining color.
