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Category: AI, Data, Digital Marketing & CRM

Digitalization & Customer Experience in the Swiss Insurance Industry (web / mobile app / digital marketing / social) – ed. 2026

AI is reshaping customer relationships, with apps focused on customer loyalty and health, boosted marketing budgets and social media becoming increasingly authentic In 2026, AI is establishing itself as the driving force behind digitalisation in the Swiss insurance sector. However, although it streamlines customer journeys, it also threatens the direct relationship between insurance companies and […]

Data & AI Observatory in Switzerland – 2026

Colombus Consulting, in partnership with Oracle and the Geneva School of Business Administration, has published the 2026 Observatory of Data and AI in Switzerland for the third consecutive year. The study reveals that AI is now firmly established in Swiss companies’ strategies: it is entering long-term plans, internal teams are taking shape, and a new […]

Digitalisation & Customer Experience in Swiss Private Banking (web / mobile app / digital marketing / social media) – 2026 edition

Swiss private banks: the paradox of an industry investing in AI while its digital foundation is getting weaker While the Digital Index 2026 reveals that the mobile experience is losing momentum, with websites increasingly confined to changing roles under pressure from SEA (49% of marketing investments) and the emergence of GEO, which is reshaping customer acquisition in favor of […]

Digitalization & Customer Experience in Swiss retail Banking – ed. 2025

An enhanced mobile and social experience, AI and TikTok at the heart of customer engagement, and limited product innovations but growing digital proximity and responsibility.​ The 2025 edition of this study confirms the growing maturity of digital banking in Switzerland, while also revealing its paradoxes. Banks are consolidating their achievements – particularly in mobile apps […]

Data & AI Observatory in Switzerland – 2025

Colombus Consulting, in partnership with Oracle and the Geneva School of Business Administration, has published the 2025 Observatory of Data and AI in Switzerland for the second consecutive year. The study reveals that Swiss business leaders are gaining a better understanding of the challenges associated with data and artificial intelligence, and that the first concrete […]

Digitalization & Customer Experience in the Swiss Insurance Industry (web / mobile app / digital marketing / social) – ed. 2025

For the 8th consecutive year, Colombus Consulting has published its study on the digitalisation of the customer experience in the Swiss insurance sector. Mobile applications are the focus of innovation, but the integration of third-party services remains inadequate Methodology We have built this study based on measurements taken between March and May 2024 on a […]