Publications

Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
09 October 2020

Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS, Cantonal banks: Aargau, Basel, Berne, […]

Digitalization & Customer Experience in Insurance in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
05 October 2020

Colombus Consulting has performed its 3rd digital study for insurance companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of nearly 20 insurers such as: Allianz, Assura, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, Sanitas, Swica, Swiss Life, TCS, Vaudoise, […]

Colombus Switzerland – Digital Index & Marketing Budget by industry in Switzerland – August 2020
01 September 2020

Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st half of 2020. The deconfinement came with a recurring question: are we heading towards a return to normal, or towards new uses? The study clearly demonstrates that digital is taking a special place, with […]

Solutions & tools benchmark to structure your GDPR approach
31 May 2020

Following the first release of the GDPR White Paper, this third edition presents some new insights, after more than a year of GDPR enforcement. We present some facts and figures resulting from the GDPR application as well as a look at the impacts that GDPR has had on the evolution of Digital-focused GDPR solutions, such […]

Confidence index and perspectives of Swiss consumers and citizens in the context of Covid-19 – May 2020
14 May 2020

The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]

Colombus Switzerland – Digital Index & Marketing Budget by industry in Switzerland
24 April 2020

Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st quarter of 2020. The habits of Swiss consumers have radically changed in just a few weeks with the arrival of Covid-19, and above all with the introduction of confinement. The consequences on digital were […]

Confidence index and perspectives of Swiss consumers and citizens in the context of Covid-19
31 March 2020

The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]

Digitalisation of Business Processes – RPA, BPM, Case Management, CRM, Marketing Automation, InsurTech – focus on Insurance
11 March 2020

Our ambition is to offer reading grids and a structured approach for a digitalisation of processes projects, integrating the financial and economic dimension required for any transformation plan to support managers wishing to initiate or accelerate a digitalisation project. Structured on five axes, we have defined a holistic approach integrating the specific context of each […]

Personalized Marketing in Switzerland
28 January 2020

Colombus Consulting publishes its 2019 personalized marketing barometer of the Swiss market in partnership with NEtComm. Through a panel of nearly 180 Swiss brands, this study demonstrates, in a context of accelerating Data Protectin regulation (FADP), the significant room for improvement available to Swiss companies in terms of personalised marketing, particularly through the development of […]

Data & activation platforms
22 January 2020

Following the Digital Benchmark 2019 event, we publish a summary of the comparisons for the Customer Data Platforms solutions led by Colombus Consulting in partnership with the EBG. Heralded at the beginning of the 2000s as a new way of doing marketing, « data-driven » marketing has become a concrete reality for the market actors, […]