Marketing digital Data & CRM

Customer activation and marketing automation: inspiration and feedback
18 November 2022

A growing need for Marketing Automation Today, the digital expectations of customers are constantly increasing. Plus, the health crisis accelerated the interest in marketing automation solutions that allow maintaining and even improving remote customer relationships, thanks to a fine-grained personalization of contact and content adapted to the customers’ preferences. Marketing automation responds to the new […]

Digitalization & Customer Experience in the Swiss Insurance Industry – 2022 edition
29 June 2022

After 2021, which was a year of timid recovery for the insurance sector, 2022 will be a year of dynamic investment: with a growth of more than 30% in digital media budgets, and a diversification of social networks, which remain an important channel. There are many initiatives to develop customer experience, specially in digital areas, […]

Digitalization of private banking customer relationships in Switzerland – 2022 edition
08 June 2022

Our study confirms that digital and innovation are mutually enriching, with a focus on customer relationship excellence. Private banks have proposed many new features this year, but there is still one step to be taken: putting their clients’ projects at the heart of their digital strategy. 3 private banks still dominate the market, with some […]

Digitalization of customer relationships among Swiss watchmakers
11 March 2022

We have built this study based on measurements taken from November 2021 till February 2022 and on a panel of almost 40 Swiss watchmakers. Richemont Group: Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger LeCoultre, Länge & Sohne, Montblanc, Officine Panerai, Piaget, Vacheron Constantin, Van Cleef & Arpels LVMH Group: Bvlgari, Chaumet, Hublot, TAG Heuer, Zenith […]

Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2021 edition
20 October 2021

We have constructed this study based on measurements carried out in the second half of 2021 and from a panel of 30 major players in the retail banking sector: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBSCantonal banks: Aargau, Basel, Berne, Fribourg, Genève, Grisons, Luzern, Schwyz, St Gallen, […]

Confidence index and outlook of Swiss consumers and citizens in the context of Covid-19
24 September 2021

Following up on the opinion surveys conducted in the spring of 2020, Colombus Consulting has conducted a new survey of more than 1500 people in Switzerland. The objectives: to gauge consumer confidence after 18 months of a health crisis and to identify trends for 2022. The survey conducted from September 1st to 8th, 2021 shows: […]

Digitalization & Customer Experience in the Swiss Insurance Industry – 2021 edition
07 July 2021

Colombus Consulting has performed its 4th digital study for insurance companies in Switzerland on the basis of measurements taken in the first quarter of 2021 and on a panel of 23 insurers such as: Allianz, Assura, Atupri, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, ÖKK, Sanitas, Swica, Swiss Life, Sympany, […]

Digitalization of private banking customer relationships in Switzerland – 2021 edition
02 June 2021

This year, we are pleased to extend our customer relationship digitalization study to the world of Swiss private banking. The aim of this study is to measure and understand how Swiss private banks are digitalizing their customer relationships from a multi-channel perspective for the Swiss on-shore market. To do so, we have conducted an in-depth […]

Data-Driven UX: method applied to banking and insurance
29 April 2021

The banking and insurance sectors have long been forerunners in advanced uses of data (algorithmic trading for banks, risk evaluation for insurance), so it is assumed that they are less subject than others to the risks that arise from the arrival of digital-native players. However, there are many recent examples that illustrate the growing power […]

Digitalization of Processes – RPA, BPM, Case Management, CRM, Marketing Automation, ECM, Fintech – focus on Banking
14 December 2020

Best practices and applications in the Banking sector While the digitalization of processes is a given and is already under way for the majority of financial institutions, it remains a reality that is difficult to implement in full. Our ambition is to offer reading grids and a line of thought to any manager within a […]

Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
09 October 2020

Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS, Cantonal banks: Aargau, Basel, Berne, […]

Digitalization & Customer Experience in Insurance in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
05 October 2020

Colombus Consulting has performed its 3rd digital study for insurance companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of nearly 20 insurers such as: Allianz, Assura, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, Sanitas, Swica, Swiss Life, TCS, Vaudoise, […]

Colombus Switzerland – Digital Index & Marketing Budget by industry in Switzerland – August 2020
01 September 2020

Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st half of 2020. The deconfinement came with a recurring question: are we heading towards a return to normal, or towards new uses? The study clearly demonstrates that digital is taking a special place, with […]

Solutions & tools benchmark to structure your GDPR approach
31 May 2020

Following the first release of the GDPR White Paper, this third edition presents some new insights, after more than a year of GDPR enforcement. We present some facts and figures resulting from the GDPR application as well as a look at the impacts that GDPR has had on the evolution of Digital-focused GDPR solutions, such […]

Confidence index and perspectives of Swiss consumers and citizens in the context of Covid-19 – May 2020
14 May 2020

The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]

Colombus Switzerland – Digital Index & Marketing Budget by industry in Switzerland
24 April 2020

Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st quarter of 2020. The habits of Swiss consumers have radically changed in just a few weeks with the arrival of Covid-19, and above all with the introduction of confinement. The consequences on digital were […]

Confidence index and perspectives of Swiss consumers and citizens in the context of Covid-19
31 March 2020

The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]

Digitalisation of Business Processes – RPA, BPM, Case Management, CRM, Marketing Automation, InsurTech – focus on Insurance
11 March 2020

Our ambition is to offer reading grids and a structured approach for a digitalisation of processes projects, integrating the financial and economic dimension required for any transformation plan to support managers wishing to initiate or accelerate a digitalisation project. Structured on five axes, we have defined a holistic approach integrating the specific context of each […]

Personalized Marketing in Switzerland
28 January 2020

Colombus Consulting publishes its 2019 personalized marketing barometer of the Swiss market in partnership with NEtComm. Through a panel of nearly 180 Swiss brands, this study demonstrates, in a context of accelerating Data Protectin regulation (FADP), the significant room for improvement available to Swiss companies in terms of personalised marketing, particularly through the development of […]

Data & activation platforms
22 January 2020

Following the Digital Benchmark 2019 event, we publish a summary of the comparisons for the Customer Data Platforms solutions led by Colombus Consulting in partnership with the EBG. Heralded at the beginning of the 2000s as a new way of doing marketing, « data-driven » marketing has become a concrete reality for the market actors, […]