AI at the Heart of Business: Perspectives, Practices and Ethics
03 May 2024The advent of generative Artificial Intelligence has been a catalyst for change in many sectors. In 2024, organisations will be forced to organise themselves to meet this new challenge, while certain technical transformations (digitalisation, data, etc.) are still underway and the profound changes in environmental and societal responsibilities need to be accelerated. With this in […]
Digitalization of customer relationships among Swiss watchmakers – 2024 edition
10 March 2024Colombus Consulting has published its 3rd study on the digitalization of customer relationship in the Swiss watchmaking sector: Audiences are growing slightly in 2024, but investment remains robust The panel’s audience exceeds 42 million monthly visitors (+2% compared to 2023). Some brands, such as Cartier and Vacheron Constantin, are making strong progress (double-digit growth), driven […]
Digitalization & Customer Experience in in Swiss retail banking (web / mobile app / digital marketing / social) – ed. 2023
09 November 2023Colombus publishes its 6th study on the digitalization of the customer experience in Swiss retail banking: Major banks retain podium position in 2023 The 2023 podium remains stable with UBS, PostFinance and Raiffeisen. Revolut, in 4th place, continues its progress at the expense of Crédit Suisse, which logically falls back. Last but not least, the […]
Digitalization & Customer Experience in the Swiss Insurance Industry (web / mobile app / digital marketing / social) – ed. 2023
29 September 2023Colombus Consulting has published the 6th edition of its study on the digitalization of the customer experience in the Swiss insurance industry: Several players stand out this year: Few players venture onto Tik Tok, which has nevertheless enabled some to reach young people by accumulating several million views (Helvetia, La Baloise). “Investments in digital are […]
Digitalization of private banking customer relationships in Switzerland – 2023 edition
05 June 2023Colombus Consulting has published the 3rd edition of its study on the digitalization of Swiss private bank customer relations. Based on a panel of nearly 30 major players in the sector, the study shows that the trend towards digitalization remains positive, with many new developments again this year. On the other hand, growth is no […]
How international organisations are innovating digitally : focus on AI, chatbots, mobile apps, NFT and metaverse
05 April 2023Colombus Consulting, in partnership with CADSCHOOL, has analyzed the digitalization of international organizations in Switzerland and has published a study today. Based on a panel of nearly 40 international organizations active in Switzerland, the study shows a massive use of digital technology, accelerated by the Covid-19 pandemic, but also very differentiated to serve the causes […]
Digitalization of customer relationships among Swiss watchmakers – 2023 edition
28 March 2023Swiss watchmaking and digitalization: watchmaking companies have invested massively and innovated in digital technology,with a downside on social networks and the Chinese market Colombus Consulting publishes its 2nd study on the digitalization of customer relations in the Swiss watchmaking sector:– Cartier dethroned Rolex at the top of the global digital performance ranking of the 40 […]
Data challenges for 2023: making data a competitive advantage and meeting the requirements of the revised DPA
10 February 2023The new Federal Act on Data Protection (nFADP) comes into force on September 1, 2023, more than 5 years after its European counterpart, the RGPD. This new regulation comes with challenges and opportunities for Swiss companies. Many Swiss companies are not ready for this nFADP, especially those that do not have any activity outside Switzerland. […]
Digitalization of NGO communication and fundraising in Switzerland
08 December 2022NGOs in Switzerland: communication and fundraising are going digital, especially for emergency situations, but the potential could be better exploited. Our study highlights the digital shift undertaken by NGOs and highlights possible areas of improvement to increase their visibility and increase the fundraising, necessary to carry out their actions. The main stake of fundraising goes […]
Customer activation and marketing automation: inspiration and feedback
18 November 2022A growing need for Marketing Automation Today, the digital expectations of customers are constantly increasing. Plus, the health crisis accelerated the interest in marketing automation solutions that allow maintaining and even improving remote customer relationships, thanks to a fine-grained personalization of contact and content adapted to the customers’ preferences. Marketing automation responds to the new […]
Digitalization & Customer Experience in the Swiss Insurance Industry – 2022 edition
29 June 2022After 2021, which was a year of timid recovery for the insurance sector, 2022 will be a year of dynamic investment: with a growth of more than 30% in digital media budgets, and a diversification of social networks, which remain an important channel. There are many initiatives to develop customer experience, specially in digital areas, […]
Digitalization of private banking customer relationships in Switzerland – 2022 edition
08 June 2022Our study confirms that digital and innovation are mutually enriching, with a focus on customer relationship excellence. Private banks have proposed many new features this year, but there is still one step to be taken: putting their clients’ projects at the heart of their digital strategy. 3 private banks still dominate the market, with some […]
Digitalization of customer relationships among Swiss watchmakers
11 March 2022We have built this study based on measurements taken from November 2021 till February 2022 and on a panel of almost 40 Swiss watchmakers. Richemont Group: Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger LeCoultre, Länge & Sohne, Montblanc, Officine Panerai, Piaget, Vacheron Constantin, Van Cleef & Arpels LVMH Group: Bvlgari, Chaumet, Hublot, TAG Heuer, Zenith […]
Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2021 edition
20 October 2021We have constructed this study based on measurements carried out in the second half of 2021 and from a panel of 30 major players in the retail banking sector: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBSCantonal banks: Aargau, Basel, Berne, Fribourg, Genève, Grisons, Luzern, Schwyz, St Gallen, […]
Confidence index and outlook of Swiss consumers and citizens in the context of Covid-19
24 September 2021Following up on the opinion surveys conducted in the spring of 2020, Colombus Consulting has conducted a new survey of more than 1500 people in Switzerland. The objectives: to gauge consumer confidence after 18 months of a health crisis and to identify trends for 2022. The survey conducted from September 1st to 8th, 2021 shows: […]
Digitalization & Customer Experience in the Swiss Insurance Industry – 2021 edition
07 July 2021Colombus Consulting has performed its 4th digital study for insurance companies in Switzerland on the basis of measurements taken in the first quarter of 2021 and on a panel of 23 insurers such as: Allianz, Assura, Atupri, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, ÖKK, Sanitas, Swica, Swiss Life, Sympany, […]
Digitalization of private banking customer relationships in Switzerland – 2021 edition
02 June 2021This year, we are pleased to extend our customer relationship digitalization study to the world of Swiss private banking. The aim of this study is to measure and understand how Swiss private banks are digitalizing their customer relationships from a multi-channel perspective for the Swiss on-shore market. To do so, we have conducted an in-depth […]
Data-Driven UX: method applied to banking and insurance
29 April 2021The banking and insurance sectors have long been forerunners in advanced uses of data (algorithmic trading for banks, risk evaluation for insurance), so it is assumed that they are less subject than others to the risks that arise from the arrival of digital-native players. However, there are many recent examples that illustrate the growing power […]
Digitalization of Processes – RPA, BPM, Case Management, CRM, Marketing Automation, ECM, Fintech – focus on Banking
14 December 2020Best practices and applications in the Banking sector While the digitalization of processes is a given and is already under way for the majority of financial institutions, it remains a reality that is difficult to implement in full. Our ambition is to offer reading grids and a line of thought to any manager within a […]
Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
09 October 2020Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS, Cantonal banks: Aargau, Basel, Berne, […]
Digitalization & Customer Experience in Insurance in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
05 October 2020Colombus Consulting has performed its 3rd digital study for insurance companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of nearly 20 insurers such as: Allianz, Assura, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, Sanitas, Swica, Swiss Life, TCS, Vaudoise, […]
Colombus Switzerland – Digital Index & Marketing Budget by industry in Switzerland – August 2020
01 September 2020Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st half of 2020. The deconfinement came with a recurring question: are we heading towards a return to normal, or towards new uses? The study clearly demonstrates that digital is taking a special place, with […]
Solutions & tools benchmark to structure your GDPR approach
31 May 2020Following the first release of the GDPR White Paper, this third edition presents some new insights, after more than a year of GDPR enforcement. We present some facts and figures resulting from the GDPR application as well as a look at the impacts that GDPR has had on the evolution of Digital-focused GDPR solutions, such […]
Confidence index and perspectives of Swiss consumers and citizens in the context of Covid-19 – May 2020
14 May 2020The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]
Colombus Switzerland – Digital Index & Marketing Budget by industry in Switzerland
24 April 2020Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st quarter of 2020. The habits of Swiss consumers have radically changed in just a few weeks with the arrival of Covid-19, and above all with the introduction of confinement. The consequences on digital were […]
Confidence index and perspectives of Swiss consumers and citizens in the context of Covid-19
31 March 2020The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]
Digitalisation of Business Processes – RPA, BPM, Case Management, CRM, Marketing Automation, InsurTech – focus on Insurance
11 March 2020Our ambition is to offer reading grids and a structured approach for a digitalisation of processes projects, integrating the financial and economic dimension required for any transformation plan to support managers wishing to initiate or accelerate a digitalisation project. Structured on five axes, we have defined a holistic approach integrating the specific context of each […]
Personalized Marketing in Switzerland
28 January 2020Colombus Consulting publishes its 2019 personalized marketing barometer of the Swiss market in partnership with NEtComm. Through a panel of nearly 180 Swiss brands, this study demonstrates, in a context of accelerating Data Protectin regulation (FADP), the significant room for improvement available to Swiss companies in terms of personalised marketing, particularly through the development of […]
Data & activation platforms
22 January 2020Following the Digital Benchmark 2019 event, we publish a summary of the comparisons for the Customer Data Platforms solutions led by Colombus Consulting in partnership with the EBG. Heralded at the beginning of the 2000s as a new way of doing marketing, « data-driven » marketing has become a concrete reality for the market actors, […]