Digitalization & Customer Experience in Insurance in Switzerland (web / mobile app / marketing digital / social) – 2020 edition

Colombus Consulting has performed its 3rd digital study for insurance companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of nearly 20 insurers such as: Allianz, Assura, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, Sanitas, Swica, Swiss Life, TCS, Vaudoise, Visana and Zurich.

We offer a digital index to measure the 360° digital performance of operators according to 30 indicators:
Website: audience, performance (bounce rate, visit time and load time), Customer experience (design, content and functions)
Mobile apps: updates, comments and ratings, NPS (Net Promoter Score), in-store Search (ASO)
Digital marketing: SEO, display, email, social networks, partners and earned media
Social networks: Facebook, Youtube, Twitter, Instagram

Solutions used :
We used various market tools and reworked all the data as an index providing a simple and visual benchmark of the sector. The chosen solutions are : Talkwalker, Decodeapps, Alexa, Similar Web, Semrush,

Fill in this form to download our study

    * Mandatory

    You can access and obtain a copy of the data concerning you, oppose the processing of this data, have it corrected or deleted. You also have the right to limit the processing of your data. To find out more about your rights, please consult our privacy policy.