Our latest thinking
This year, we are pleased to extend our customer relationship digitalization study to the world of Swiss private banking. The aim of this study is to measure and understand how Swiss private banks are digitalizing their customer relationships from a multi-channel perspective for the Swiss on-shore market. To do so, we have conducted an in-depth analysis on four distinct dimensions: web channels, mobile Apps, digital marketing and social networks.
Colombus Consulting is now a Certified B Corporation! This is another important step for the company, which has been committed to corporate responsibility and social partnership since its creation in 1999.
The banking and insurance sectors have long been forerunners in advanced uses of data (algorithmic trading for banks, risk evaluation for insurance), so it is assumed that they are less subject than others to the risks that arise from the arrival of digital-native players. In this white paper, Columbus and AT Internet want to focus on one type of data in particular: platform usage data. This data is a formidable source of improvements for the digital experience and, therefore, customer satisfaction. We believe that a pleasant user experience is an important way to stand out in a digital B2C relationship.
While the digitalization of processes is a given and is already under way for the majority of financial institutions, it remains a reality that is difficult to implement in full. Our ambition is to offer reading grids and a line of thought to any manager within a banking organization wishing to accelerate the digitalization of business processes. Structured on five axes, we have defined a holistic approach integrating the specific context of each organization.[…]
Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS, Cantonal banks: Argovie, Bâle, Berne, Fribourg, Genève, Grisons, Lucernem, Schwyz, Saint Gall, Thurgovie, Valais, Vaud, Zürich Digital banks and neo-banks: Cler, N26, Neon, Revolut, Swissquote […]
Colombus Consulting is proud to release the Swiss market version of its electric mobility insight.
Based on 3 evolution scenarios, our pool of Energy experts have estimated that within 15 years, petrol consumption would decrease by a third. From this point of view, the use of petrol stations could be halved, thus jeopardising their existence out of the large shopping centres.[…]
What guides us