Colombus Consulting has performed its 3rd digital study for insurance companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of nearly 20 insurers such as: Allianz, Assura, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, Sanitas, Swica, Swiss Life, TCS, Vaudoise, Visana and Zurich.
Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS, Cantonal banks: Argovie, Bâle, Berne, Fribourg, Genève, Grisons, Lucernem, Schwyz, Saint Gall, Thurgovie, Valais, Vaud, Zürich Digital banks and neo-banks: Cler, N26, Neon, Revolut, Swissquote […]
Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st half of 2020. The deconfinement came with a recurring question: are we heading towards a return to normal, or towards new uses? The study clearly demonstrates that digital is taking a special place, with a high volatility of audiences depending on the sector of activity. With few exceptions, the sectors that lose out on the confinement market are regaining color, and vice-versa, the sectors that gain out on the confinement market are regaining color.
The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future[…]
Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st quarter of 2020. The habits of Swiss consumers have radically changed in just a few weeks with the arrival of Covid-19, and above all with the introduction of confinement. The consequences on digital were […]
Our ambition is to offer reading grids and a structured approach for a digitalisation of processes projects, integrating the financial and economic dimension required for any transformation plan to support managers wishing to initiate or accelerate a digitalisation project. Structured on five axes, we have defined a holistic approach integrating the specific context of each […]
Values that guide us
on our course every day…