Management consulting firm specialized in the responsible transformation of organisations facing major changes

Colombus Consulting publishes the 5th edition of its study on the digitalisation of the customer experience in Swiss retail banking. The study confirms a resumption of the growth of digitalization on various fronts, with a gap that tends to reduce between retail banks and digital banks. However, differences persist, particularly in terms of the functions and customer experience offered, where the neo-banks stand out for their innovation and a mainly digital customer relationship.[…]

After 2021, which was a year of timid recovery for the insurance sector, 2022 will be a year of dynamic investment: with a growth of more than 30% in digital media budgets, and a diversification of social networks, which remain an important channel There are many initiatives to develop customer experience, specially in digital areas, with a particular focus on mobile applications. […]

Our study confirms that digital and innovation are mutually enriching, with a focus on customer relationship excellence. Private banks have proposed many new features this year, but there is still one step to be taken: putting their clients’ projects at the heart of their digital strategy. […]

We have built this study based on measurements taken from November 2021 till February 2022 and on a panel of almost 40 Swiss watchmakers. […]

Management consulting firm Colombus Consulting has published the results of the sixth edition of its study on the financial health of European and Swiss electricity producers, as the price of a tonne of CO2 reached the historic peak of €65 at the end of September 2021. […]

Following up on the opinion surveys conducted in the spring of 2020, Colombus Consulting has conducted a new survey of more than 1500 people in Switzerland. The objectives: to gauge consumer confidence after 18 months of a health crisis and to identify trends for 2022. […]