Management consulting firm specialized in the responsible transformation of organisations facing major changes

Colombus Consulting, in partnership with Cadschool, has analyzed the digitalization of international organizations in Switzerland and has published a study today. Based on a panel of nearly 40 international organizations active in Switzerland, the study shows a massive use of digital technology, accelerated by the Covid-19 pandemic, but also very differentiated to serve the causes and missions of each organization. There are many good practices on targeted communication towards niche communities with the rapid use of new tools (chatbot, mobile app, dedicated websites…). […]

Swiss watchmaking and digitalization: watchmaking companies have invested massively and innovated in digital technology, with a downside on social networks and the Chinese market Colombus Consulting publishes its 2nd study on the digitalization of customer relations in the Swiss watchmaking sector:– Cartier dethroned Rolex at the top of the global digital performance ranking of the 40 […]

Colombus Consulting has published the 7th edition of its annual study on the financial health of European power producers. In the context of falling electricity consumption in Europe and growth in turnover following the post-Covid recovery, energy companies are continuing to invest in renewable energy. The high volatility of prices, notably due to the geopolitical situation, has important consequences for both consumers and producers, but also for the financing of the energy transition.[…]

The new Federal Act on Data Protection (nFADP) comes into force on September 1, 2023, more than 5 years after its European counterpart, the RGPD. This new regulation comes with challenges and opportunities for Swiss companies. […]

Colombus Consulting publishes the 5th edition of its study on the digitalisation of the customer experience in Swiss retail banking. The study confirms a resumption of the growth of digitalization on various fronts, with a gap that tends to reduce between retail banks and digital banks. However, differences persist, particularly in terms of the functions and customer experience offered, where the neo-banks stand out for their innovation and a mainly digital customer relationship.[…]

NGOs in Switzerland: communication and fundraising are going digital, especially for emergency situations, but the potential could be better exploited. Our study highlights the digital shift undertaken by NGOs and highlights possible areas of improvement to increase their visibility and increase the fundraising, necessary to carry out their actions. The main stake of fundraising goes […]