Management consulting firm specialized in business change and complex project management

Following the Digital Benchmark 2019 event, we publish a summary of the comparisons for the Customer Data Platforms solutions led by Colombus Consulting in partnership with the EBG. Heralded at the beginning of the 2000s as a new way of doing marketing, « data-driven » marketing has become a concrete reality for the market actors, […]

Following the first release of the GDPR White Paper, this second edition presents some new insights, after more than a year of GDPR enforcement. We present some facts and figures resulting from the GDPR application as well as a look at the impacts that GDPR has had on the evolution of Digital-focused GDPR solutions, such […]

Colombus Consulting publishes its 2019 personalized marketing barometer of the Swiss market in partnership with NEtComm. Through a panel of almost 180 Swiss brands, this study demonstrates, in a context of regulation linked to the accelerating Data Protectin regulation (FADP), the significant room for improvement that is offered to Swiss companies in terms of personalized marketing to […]