Our latest thinking

After 2021, which was a year of timid recovery for the insurance sector, 2022 will be a year of dynamic investment: with a growth of more than 30% in digital media budgets, and a diversification of social networks, which remain an important channel There are many initiatives to develop customer experience, specially in digital areas, with a particular focus on mobile applications. […]

Our study confirms that digital and innovation are mutually enriching, with a focus on customer relationship excellence. Private banks have proposed many new features this year, but there is still one step to be taken: putting their clients’ projects at the heart of their digital strategy. […]

We have built this study based on measurements taken from November 2021 till February 2022 and on a panel of almost 40 Swiss watchmakers. […]

Management consulting firm Colombus Consulting has published the results of the sixth edition of its study on the financial health of European and Swiss electricity producers, as the price of a tonne of CO2 reached the historic peak of €65 at the end of September 2021. […]

For the 4th consecutive year, Colombus Consulting has published a study on the digitalization of the retail banking sector. The year 2020 was strongly influenced by emotions surrounding the beginning of the Covid-19 crisis, and we were also able to show that the retail banking sector’s growth had strongly slowed down in terms of digitalization. […]

Following up on the opinion surveys conducted in the spring of 2020, Colombus Consulting has conducted a new survey of more than 1500 people in Switzerland. The objectives: to gauge consumer confidence after 18 months of a health crisis and to identify trends for 2022. […]
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