Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st half of 2020. The deconfinement came with a recurring question: are we heading towards a return to normal, or towards new uses? The study clearly demonstrates that digital is taking a special place, with a high volatility of audiences depending on the sector of activity. With few exceptions, the sectors that lose out on the confinement market are regaining color, and vice-versa, the sectors that gain out on the confinement market are regaining color.
The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future[…]
Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st quarter of 2020. The habits of Swiss consumers have radically changed in just a few weeks with the arrival of Covid-19, and above all with the introduction of confinement. The consequences on digital were […]
Our ambition is to offer reading grids and a structured approach for a digitalisation of processes projects, integrating the financial and economic dimension required for any transformation plan to support managers wishing to initiate or accelerate a digitalisation project. Structured on five axes, we have defined a holistic approach integrating the specific context of each […]
Following the first release of the GDPR White Paper, this second edition presents some new insights, after more than a year of GDPR enforcement. We present some facts and figures resulting from the GDPR application as well as a look at the impacts that GDPR has had on the evolution of Digital-focused GDPR solutions, such […]
Colombus Consulting publishes its 2019 personalized marketing barometer of the Swiss market in partnership with NEtComm. Through a panel of almost 180 Swiss brands, this study demonstrates, in a context of regulation linked to the accelerating Data Protectin regulation (FADP), the significant room for improvement that is offered to Swiss companies in terms of personalized marketing to […]
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