Digitalization & Customer Experience in the Swiss Insurance Industry – 2021 edition

Colombus Consulting has performed its 4th digital study for insurance companies in Switzerland on the basis of measurements taken in the first quarter of 2021 and on a panel of 23 insurers such as: Allianz, Assura, Atupri, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, ÖKK, Sanitas, Swica, Swiss Life, Sympany, TCS, Vaudoise, Visana, Wefox and Zurich.

We offer a digital index to measure the 360° digital performance of operators according to more than 50 indicators:
Website: audience, performance (bounce rate, visit time and load time), Customer experience (design, content and functions)
Mobile apps: updates, comments and ratings, NPS (Net Promoter Score), in-store Search (ASO)
Digital marketing: SEO, display, email, social networks, partners and earned media
Social networks: Facebook, Youtube, Twitter, Instagram

Solutions used :
We used various market tools and reworked all the data as an index providing a simple and visual benchmark of the sector. The chosen solutions are: Talkwalker, Decodeapps, Alexa, Similar Web, Semrush, BuiltWith, Google.

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