Digitalization & Customer Experience in the Swiss Insurance Industry (web / mobile app / digital marketing / social) – ed. 2023
29 September 2023Colombus Consulting has published the 6th edition of its study on the digitalization of the customer experience in the Swiss insurance industry: Several players stand out this year: Few players venture onto Tik Tok, which has nevertheless enabled some to reach young people by accumulating several million views (Helvetia, La Baloise). “Investments in digital are […]
Customer activation and marketing automation: inspiration and feedback
18 November 2022A growing need for Marketing Automation Today, the digital expectations of customers are constantly increasing. Plus, the health crisis accelerated the interest in marketing automation solutions that allow maintaining and even improving remote customer relationships, thanks to a fine-grained personalization of contact and content adapted to the customers’ preferences. Marketing automation responds to the new […]
Digitalization & Customer Experience in the Swiss Insurance Industry – 2022 edition
29 June 2022After 2021, which was a year of timid recovery for the insurance sector, 2022 will be a year of dynamic investment: with a growth of more than 30% in digital media budgets, and a diversification of social networks, which remain an important channel. There are many initiatives to develop customer experience, specially in digital areas, […]
Digitalization & Customer Experience in the Swiss Insurance Industry – 2021 edition
07 July 2021Colombus Consulting has performed its 4th digital study for insurance companies in Switzerland on the basis of measurements taken in the first quarter of 2021 and on a panel of 23 insurers such as: Allianz, Assura, Atupri, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, ÖKK, Sanitas, Swica, Swiss Life, Sympany, […]
Data-Driven UX: method applied to banking and insurance
29 April 2021The banking and insurance sectors have long been forerunners in advanced uses of data (algorithmic trading for banks, risk evaluation for insurance), so it is assumed that they are less subject than others to the risks that arise from the arrival of digital-native players. However, there are many recent examples that illustrate the growing power […]
Digitalization & Customer Experience in Insurance in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
05 October 2020Colombus Consulting has performed its 3rd digital study for insurance companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of nearly 20 insurers such as: Allianz, Assura, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, Sanitas, Swica, Swiss Life, TCS, Vaudoise, […]
Digitalisation of Business Processes – RPA, BPM, Case Management, CRM, Marketing Automation, InsurTech – focus on Insurance
11 March 2020Our ambition is to offer reading grids and a structured approach for a digitalisation of processes projects, integrating the financial and economic dimension required for any transformation plan to support managers wishing to initiate or accelerate a digitalisation project. Structured on five axes, we have defined a holistic approach integrating the specific context of each […]