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Swiss private banks: the paradox of an industry investing in AI while its digital foundation is getting weaker While the Digital Index 2026 reveals that the mobile experience is losing momentum, with websites increasingly confined to changing roles under pressure from SEA (49% of marketing investments) and the emergence of GEO, which is reshaping customer acquisition in favor of […]

An enhanced mobile and social experience, AI and TikTok at the heart of customer engagement, and limited product innovations but growing digital proximity and responsibility.​ The 2025 edition of this study confirms the growing maturity of digital banking in Switzerland, while also revealing its paradoxes. Banks are consolidating their achievements – particularly in mobile apps […]

Colombus Consulting has published the fourth edition of its study on the digitalisation of customer relations in Swiss private banking, conducted with a panel of nearly 30 major players in the sector. The study notes that the explosion of AI is driving increasingly rapid change. There is still time, and it is more necessary than […]

Colombus publishes its 7th study on the digitalization of the customer experience in Swiss retail banking: A podium that has remained unchanged for 2 years The same banks will close the top three in the ranking by the end of 2024: UBS, PostFinance, and Raiffeisen. Crédit Suisse’s departure from the panel and Swissquote’s progress in […]

Colombus Consulting publishes the 4th edition of its study on the digitalization of private banking customer relationships in Switzerland, carried out with a panel of nearly 30 major players in the sector. The study points out the explosion of AI, driving increasingly rapid change. It’s high time for private banks to gear up for the […]

Colombus publishes its 6th study on the digitalization of the customer experience in Swiss retail banking: Major banks retain podium position in 2023 The 2023 podium remains stable with UBS, PostFinance and Raiffeisen. Revolut, in 4th place, continues its progress at the expense of Crédit Suisse, which logically falls back. Last but not least, the […]

Colombus Consulting has published the 3rd edition of its study on the digitalization of Swiss private bank customer relations. Based on a panel of nearly 30 major players in the sector, the study shows that the trend towards digitalization remains positive, with many new developments again this year. On the other hand, growth is no […]