Digitalization & Customer Experience in in Swiss retail banking (web / mobile app / digital marketing / social) – ed. 2024
18 November 2024Colombus publishes its 7th study on the digitalization of the customer experience in Swiss retail banking: A podium that has remained unchanged for 2 years The same banks will close the top three in the ranking by the end of 2024: UBS, PostFinance, and Raiffeisen. Crédit Suisse’s departure from the panel and Swissquote’s progress in […]
Digitalization of private banking customer relationships in Switzerland – 2024 edition
10 June 2024Colombus Consulting publishes the 4th edition of its study on the digitalization of private banking customer relationships in Switzerland, carried out with a panel of nearly 30 major players in the sector. The study points out the explosion of AI, driving increasingly rapid change. It’s high time for private banks to gear up for the […]
Digitalization & Customer Experience in in Swiss retail banking (web / mobile app / digital marketing / social) – ed. 2023
09 November 2023Colombus publishes its 6th study on the digitalization of the customer experience in Swiss retail banking: Major banks retain podium position in 2023 The 2023 podium remains stable with UBS, PostFinance and Raiffeisen. Revolut, in 4th place, continues its progress at the expense of Crédit Suisse, which logically falls back. Last but not least, the […]
Digitalization of private banking customer relationships in Switzerland – 2023 edition
05 June 2023Colombus Consulting has published the 3rd edition of its study on the digitalization of Swiss private bank customer relations. Based on a panel of nearly 30 major players in the sector, the study shows that the trend towards digitalization remains positive, with many new developments again this year. On the other hand, growth is no […]
Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2022 edition
10 October 2022Colombus Consulting publishes the 5th edition of its study on the digitalisation of the customer experience in Swiss retail banking. The study confirms a resumption of the growth of digitalization on various fronts, with a gap that tends to reduce between retail banks and digital banks. However, differences persist, particularly in terms of the functions […]
Digitalization of private banking customer relationships in Switzerland – 2022 edition
08 June 2022Our study confirms that digital and innovation are mutually enriching, with a focus on customer relationship excellence. Private banks have proposed many new features this year, but there is still one step to be taken: putting their clients’ projects at the heart of their digital strategy. 3 private banks still dominate the market, with some […]
Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2021 edition
20 October 2021We have constructed this study based on measurements carried out in the second half of 2021 and from a panel of 30 major players in the retail banking sector: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBSCantonal banks: Aargau, Basel, Berne, Fribourg, Genève, Grisons, Luzern, Schwyz, St Gallen, […]
Digitalization of private banking customer relationships in Switzerland – 2021 edition
02 June 2021This year, we are pleased to extend our customer relationship digitalization study to the world of Swiss private banking. The aim of this study is to measure and understand how Swiss private banks are digitalizing their customer relationships from a multi-channel perspective for the Swiss on-shore market. To do so, we have conducted an in-depth […]
Data-Driven UX: method applied to banking and insurance
29 April 2021The banking and insurance sectors have long been forerunners in advanced uses of data (algorithmic trading for banks, risk evaluation for insurance), so it is assumed that they are less subject than others to the risks that arise from the arrival of digital-native players. However, there are many recent examples that illustrate the growing power […]
Digitalization of Processes – RPA, BPM, Case Management, CRM, Marketing Automation, ECM, Fintech – focus on Banking
14 December 2020Best practices and applications in the Banking sector While the digitalization of processes is a given and is already under way for the majority of financial institutions, it remains a reality that is difficult to implement in full. Our ambition is to offer reading grids and a line of thought to any manager within a […]
Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2020 edition
09 October 2020Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS, Cantonal banks: Aargau, Basel, Berne, […]