After a mixed year in 2025, the watchmaking sector is regaining momentum, with web audience growth (+19%) driven by the resilience of Western markets and Asia (excluding China). Mobile app experiences, artificial intelligence, and GEO (Generative Engine Optimization) are becoming key strategic differentiators. However, the industry still faces the challenge of digital eco-design in order […]
An enhanced mobile and social experience, AI and TikTok at the heart of customer engagement, and limited product innovations but growing digital proximity and responsibility. The 2025 edition of this study confirms the growing maturity of digital banking in Switzerland, while also revealing its paradoxes. Banks are consolidating their achievements – particularly in mobile apps […]
Colombus Consulting has published the 10th edition of our annual study on the financial health of European electricity producers, with a specific focus on Switzerland. In 2024, the performance of players such as Alpiq illustrates the complexity of a sector undergoing major restructuring: despite falling wholesale prices and rising investment costs, the company has maintained […]
Colombus Consulting publishes a study on the drivers of success for the transition to T+1 settlement. In October 2027, the settlement of securities transactions will change from T+2 to T+1 across all European markets. This structural change brings Europe closer to international standards and implies a profound transformation for financial players. To support this transition, […]
Colombus Consulting, in partnership with Oracle and the Geneva School of Business Administration, has published the 2025 Observatory of Data and AI in Switzerland for the second consecutive year. The study reveals that Swiss business leaders are gaining a better understanding of the challenges associated with data and artificial intelligence, and that the first concrete […]
For the 8th consecutive year, Colombus Consulting has published its study on the digitalisation of the customer experience in the Swiss insurance sector. Mobile applications are the focus of innovation, but the integration of third-party services remains inadequate Methodology We have built this study based on measurements taken between March and May 2024 on a […]
Colombus Consulting has published the fourth edition of its study on the digitalisation of customer relations in Swiss private banking, conducted with a panel of nearly 30 major players in the sector. The study notes that the explosion of AI is driving increasingly rapid change. There is still time, and it is more necessary than […]
For the fourth consecutive year, we are unveiling our annual study dedicated to the Swiss watchmaking industry. This new edition focuses on the digital transformation of watch brands and how they are rethinking their customer relationships through a multichannel approach. Through an in-depth analysis of a panel of 40 major players, our team highlights the […]
The European CSRD (Corporate Sustainability Reporting Directive) has been implemented progressively since 1 January 2024. General changes are to be expected, but the publication of non-financial reports will gradually affect all European companies. What about Swiss companies? Colombus publishes its 1st study on sustainable finance in Switzerland Our analysis highlights the progress made by Swiss […]
Colombus Consulting has published a study on the strategies of banks and fintechs to conquer the professional market in Switzerland. Despite a complex economic climate and a restrictive to neutral monetary policy in Switzerland, corporate financing remains robust. The debt of Swiss companies, impacted by the rise in interest rates, increased by more than 15%, […]