Customer value

Developing business profitability by offering integrated digital, marketing and data devices for a personalized customer experience and an omnichannel journey.

Organizations are subject to many issues related to the customer value of their products and services: improving the user and customer experience (UX and CX) through design thinking and data, strengthening the customer relationship (marketing, sales, service) , digitizing customer processes, rethinking eCommerce distribution channels, positioning on marketplaces, developing connected outlets and analytics on digital and physical channels.

We help companies define their strategy on all these issues and frame transformation projects in all their dimensions: CX, trades, architecture, legal, solutions, analytics, business case, roadmap and RGPD. We also support our customers on implementation, with a strong focus on business and IT synergies. Our numerous benchmarks (MarTech & AdTech) and our ability to develop strategies (use cases, prototypes …) also allow us to accelerate the design phases, and make the right decisions.

We design and implement client centric strategies and approaches based on offline and digital channels. We support SMEs and large groups in the B2C, B2B and B2B2C markets. In particular, we assist the marketing, communication, customer service and IT departments to build, pilot, optimize or transform their models and tools.

Our multidisciplinary team (Marketer, Business Analyst, Ux, Data Scientist, Engineers) combined with our analytical approach, provides us with unique expertise in MarTech and AdTech domains and a complete vision of the Data ecosystem and its integration. We have repositories (CRM, loyalty, customer service) and tools like our Digital Index to measure brands in defined sectors.

Our value proposition is based on 5 fundamental principles that we deploy in our interventions:

Break up silos with a customer centric approach

Use channel levers to meet business objectives

Respond to the new challenges of digital marketing

Know and segment your customers with data and science

Know how to use the new digital tools

Support for the omnichannel and data transformation of a telecoms group and its subsidiaries

To develop the omni-channel customer relationship of major player of the telecommunications sector, we conducted a scoping of the objectives, the analysis of customer experiences and its digital fingerprint (Digital Index) and proposed a new data marketing architecture based on new devices (DMP, custom, analytics, attribution model, omnichannel platforms, marketing automation). Our intervention allowed the definition and the implementation of a roadmap, steered operationally in close collaboration with the business managers and the IT department.

Framing the loyalty program strategy of a leasing company

This company selected Colombus Consulting to help them redefine the loyalty strategy of their corporate customers as part of a strategy to professionalize their customer relations and redesign its pricing policy. The objective of our mission was improve our client knowledge by the analysis of raw data (characteristics, digital appetite, sensitivity to price and transactional discount, rental behavior), the transmission of the best loyalty practices via a benchmark, defining the loyalty program related to the deployment of Salesforce and the identification of impacts on IT, HR, marketing and communication.