Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as:
- Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS,
- Cantonal banks: Aargau, Basel, Berne, Fribourg, Genève, Grisons, Luzern, Schwyz, St Gallen, Thurgauer, Valais, Vaud, Zürich
- Digital banks and neo-banks: Cler, N26, Neon, Revolut, Swissquote
We offer a digital index to measure the 360° digital performance of operators according to 30 indicators:
– Website: audience, performance (bounce rate, visit time and load time), Customer experience (design, content and functions)
– Mobile apps: updates, comments and ratings, NPS (Net Promoter Score), in-store search (ASO)
– Digital marketing: search, display, email, social networks, partners and earned media
– Social networks: Facebook, Youtube, Twitter, Instagram
Solutions used :
We used various market tools and reworked all the data as an index providing a simple and visual benchmark of the sector. The chosen solutions are : Talkwalker, Decodeapps, Alexa, Similar Web, Semrush, Disconnect.me.
