Personalized Marketing in Switzerland

Colombus Consulting publishes its 2019 personalized marketing barometer of the Swiss market in partnership with NEtComm.

Through a panel of nearly 180 Swiss brands, this study demonstrates, in a context of accelerating Data Protectin regulation (FADP), the significant room for improvement available to Swiss companies in terms of personalised marketing, particularly through the development of digital channels, social networks and mobile applications.

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