Colombus Consulting has published the first Data and AI Observatory in Switzerland 2024. This study, conducted in collaboration with Oracle and the Haute école de gestion de Genève (HEG) business school, shows that Swiss companies have strong ambitions in terms of data and AI, but are struggling to effectively integrate these subjects into their strategies […]
The advent of generative Artificial Intelligence has been a catalyst for change in many sectors. In 2024, organisations will be forced to organise themselves to meet this new challenge, while certain technical transformations (digitalisation, data, etc.) are still underway and the profound changes in environmental and societal responsibilities need to be accelerated. With this in […]
Colombus Consulting, in partnership with CADSCHOOL, has analyzed the digitalization of international organizations in Switzerland and has published a study today. Based on a panel of nearly 40 international organizations active in Switzerland, the study shows a massive use of digital technology, accelerated by the Covid-19 pandemic, but also very differentiated to serve the causes […]
NGOs in Switzerland: communication and fundraising are going digital, especially for emergency situations, but the potential could be better exploited. Our study highlights the digital shift undertaken by NGOs and highlights possible areas of improvement to increase their visibility and increase the fundraising, necessary to carry out their actions. The main stake of fundraising goes […]
A growing need for Marketing Automation Today, the digital expectations of customers are constantly increasing. Plus, the health crisis accelerated the interest in marketing automation solutions that allow maintaining and even improving remote customer relationships, thanks to a fine-grained personalization of contact and content adapted to the customers’ preferences. Marketing automation responds to the new […]