Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st quarter of 2020. The habits of Swiss consumers have radically changed in just a few weeks with the arrival of Covid-19, and above all with the introduction of confinement. The consequences on digital were immediate, with an increase of more than 20% of the audience in March, while budgets remained stable (or even slightly down). But how did the sectors and players react to the crisis, and how did they use digital during this period?
