Colombus publishes its 7th study on the digitalization of the customer experience in Swiss retail banking: A podium that has remained unchanged for 2 years The same banks will close the top three in the ranking by the end of 2024: UBS, PostFinance, and Raiffeisen. Crédit Suisse’s departure from the panel and Swissquote’s progress in […]
Colombus Consulting has published the first Data and AI Observatory in Switzerland 2024. This study, conducted in collaboration with Oracle and the Haute école de gestion de Genève (HEG) business school, shows that Swiss companies have strong ambitions in terms of data and AI, but are struggling to effectively integrate these subjects into their strategies […]
Colombus Consulting publishes the 4th edition of its study on the digitalization of private banking customer relationships in Switzerland, carried out with a panel of nearly 30 major players in the sector. The study points out the explosion of AI, driving increasingly rapid change. It’s high time for private banks to gear up for the […]
The advent of generative Artificial Intelligence has been a catalyst for change in many sectors. In 2024, organisations will be forced to organise themselves to meet this new challenge, while certain technical transformations (digitalisation, data, etc.) are still underway and the profound changes in environmental and societal responsibilities need to be accelerated. With this in […]
Colombus Consulting has published its 3rd study on the digitalization of customer relationship in the Swiss watchmaking sector: Audiences are growing slightly in 2024, but investment remains robust The panel’s audience exceeds 42 million monthly visitors (+2% compared to 2023). Some brands, such as Cartier and Vacheron Constantin, are making strong progress (double-digit growth), driven […]
Colombus publishes its 6th study on the digitalization of the customer experience in Swiss retail banking: Major banks retain podium position in 2023 The 2023 podium remains stable with UBS, PostFinance and Raiffeisen. Revolut, in 4th place, continues its progress at the expense of Crédit Suisse, which logically falls back. Last but not least, the […]
Colombus Consulting has published the 6th edition of its study on the digitalization of the customer experience in the Swiss insurance industry: Several players stand out this year: Few players venture onto Tik Tok, which has nevertheless enabled some to reach young people by accumulating several million views (Helvetia, La Baloise). “Investments in digital are […]
Colombus Consulting has published the 3rd edition of its study on the digitalization of Swiss private bank customer relations. Based on a panel of nearly 30 major players in the sector, the study shows that the trend towards digitalization remains positive, with many new developments again this year. On the other hand, growth is no […]
Colombus Consulting, in partnership with CADSCHOOL, has analyzed the digitalization of international organizations in Switzerland and has published a study today. Based on a panel of nearly 40 international organizations active in Switzerland, the study shows a massive use of digital technology, accelerated by the Covid-19 pandemic, but also very differentiated to serve the causes […]
Swiss watchmaking and digitalization: watchmaking companies have invested massively and innovated in digital technology,with a downside on social networks and the Chinese market Colombus Consulting publishes its 2nd study on the digitalization of customer relations in the Swiss watchmaking sector:– Cartier dethroned Rolex at the top of the global digital performance ranking of the 40 […]