After a mixed year in 2025, the watchmaking sector is regaining momentum, with web audience growth (+19%) driven by the resilience of Western markets and Asia (excluding China). Mobile app experiences, artificial intelligence, and GEO (Generative Engine Optimization) are becoming key strategic differentiators. However, the industry still faces the challenge of digital eco-design in order […]
An enhanced mobile and social experience, AI and TikTok at the heart of customer engagement, and limited product innovations but growing digital proximity and responsibility. The 2025 edition of this study confirms the growing maturity of digital banking in Switzerland, while also revealing its paradoxes. Banks are consolidating their achievements – particularly in mobile apps […]
Colombus Consulting, in partnership with Oracle and the Geneva School of Business Administration, has published the 2025 Observatory of Data and AI in Switzerland for the second consecutive year. The study reveals that Swiss business leaders are gaining a better understanding of the challenges associated with data and artificial intelligence, and that the first concrete […]
For the 8th consecutive year, Colombus Consulting has published its study on the digitalisation of the customer experience in the Swiss insurance sector. Mobile applications are the focus of innovation, but the integration of third-party services remains inadequate Methodology We have built this study based on measurements taken between March and May 2024 on a […]
Colombus Consulting has published the fourth edition of its study on the digitalisation of customer relations in Swiss private banking, conducted with a panel of nearly 30 major players in the sector. The study notes that the explosion of AI is driving increasingly rapid change. There is still time, and it is more necessary than […]
For the fourth consecutive year, we are unveiling our annual study dedicated to the Swiss watchmaking industry. This new edition focuses on the digital transformation of watch brands and how they are rethinking their customer relationships through a multichannel approach. Through an in-depth analysis of a panel of 40 major players, our team highlights the […]
Colombus publishes its 7th study on the digitalization of the customer experience in Swiss retail banking: A podium that has remained unchanged for 2 years The same banks will close the top three in the ranking by the end of 2024: UBS, PostFinance, and Raiffeisen. Crédit Suisse’s departure from the panel and Swissquote’s progress in […]
Colombus Consulting has published the first Data and AI Observatory in Switzerland 2024. This study, conducted in collaboration with Oracle and the Haute école de gestion de Genève (HEG) business school, shows that Swiss companies have strong ambitions in terms of data and AI, but are struggling to effectively integrate these subjects into their strategies […]
Colombus Consulting publishes the 4th edition of its study on the digitalization of private banking customer relationships in Switzerland, carried out with a panel of nearly 30 major players in the sector. The study points out the explosion of AI, driving increasingly rapid change. It’s high time for private banks to gear up for the […]
The advent of generative Artificial Intelligence has been a catalyst for change in many sectors. In 2024, organisations will be forced to organise themselves to meet this new challenge, while certain technical transformations (digitalisation, data, etc.) are still underway and the profound changes in environmental and societal responsibilities need to be accelerated. With this in […]