Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st half of 2020. The deconfinement came with a recurring question: are we heading towards a return to normal, or towards new uses? The study clearly demonstrates that digital is taking a special place, with […]
Following the first release of the GDPR White Paper, this third edition presents some new insights, after more than a year of GDPR enforcement. We present some facts and figures resulting from the GDPR application as well as a look at the impacts that GDPR has had on the evolution of Digital-focused GDPR solutions, such […]
The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]
Colombus Consulting has conducted a survey on the digital audience and digital marketing budgets of brands in Switzerland in the 1st quarter of 2020. The habits of Swiss consumers have radically changed in just a few weeks with the arrival of Covid-19, and above all with the introduction of confinement. The consequences on digital were […]
The Swiss office of Colombus Consulting has completed its second opinion survey to evaluate the evolution of the current level of confidence of the Swiss and to measure the impact of the Covid-19 health crisis on the purchasing and investment prospects of consumers, but also their perception of this crisis on their future. This study, […]
Our ambition is to offer reading grids and a structured approach for a digitalisation of processes projects, integrating the financial and economic dimension required for any transformation plan to support managers wishing to initiate or accelerate a digitalisation project. Structured on five axes, we have defined a holistic approach integrating the specific context of each […]
Colombus Consulting publishes its 2019 personalized marketing barometer of the Swiss market in partnership with NEtComm. Through a panel of nearly 180 Swiss brands, this study demonstrates, in a context of accelerating Data Protectin regulation (FADP), the significant room for improvement available to Swiss companies in terms of personalised marketing, particularly through the development of […]
Following the Digital Benchmark 2019 event, we publish a summary of the comparisons for the Customer Data Platforms solutions led by Colombus Consulting in partnership with the EBG. Heralded at the beginning of the 2000s as a new way of doing marketing, « data-driven » marketing has become a concrete reality for the market actors, […]