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How international organisations are innovating digitally : focus on AI, chatbots, mobile apps, NFT and metaverse

Colombus Consulting, in partnership with CADSCHOOL, has analyzed the digitalization of international organizations in Switzerland and has published a study today. Based on a panel of nearly 40 international organizations active in Switzerland, the study shows a massive use of digital technology, accelerated by the Covid-19 pandemic, but also very differentiated to serve the causes […]

Digitalization of customer relationships among Swiss watchmakers – 2023 edition

Swiss watchmaking and digitalization: watchmaking companies have invested massively and innovated in digital technology,with a downside on social networks and the Chinese market Colombus Consulting publishes its 2nd study on the digitalization of customer relations in the Swiss watchmaking sector:– Cartier dethroned Rolex at the top of the global digital performance ranking of the 40 […]

Digitalization of NGO communication and fundraising in Switzerland

NGOs in Switzerland: communication and fundraising are going digital, especially for emergency situations, but the potential could be better exploited. Our study highlights the digital shift undertaken by NGOs and highlights possible areas of improvement to increase their visibility and increase the fundraising, necessary to carry out their actions. The main stake of fundraising goes […]

Customer activation and marketing automation: inspiration and feedback

A growing need for Marketing Automation Today, the digital expectations of customers are constantly increasing. Plus, the health crisis accelerated the interest in marketing automation solutions that allow maintaining and even improving remote customer relationships, thanks to a fine-grained personalization of contact and content adapted to the customers’ preferences. Marketing automation responds to the new […]

Digitalization & Customer Experience in Retail Banking in Switzerland (web / mobile app / marketing digital / social) – 2022 edition

Colombus Consulting publishes the 5th edition of its study on the digitalisation of the customer experience in Swiss retail banking. The study confirms a resumption of the growth of digitalization on various fronts, with a gap that tends to reduce between retail banks and digital banks. However, differences persist, particularly in terms of the functions […]

Digitalization of customer relationships among Swiss watchmakers

We have built this study based on measurements taken from November 2021 till February 2022 and on a panel of almost 40 Swiss watchmakers. Richemont Group: Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger LeCoultre, Länge & Sohne, Montblanc, Officine Panerai, Piaget, Vacheron Constantin, Van Cleef & Arpels LVMH Group: Bvlgari, Chaumet, Hublot, TAG Heuer, Zenith […]