Colombus Consulting has published its 3rd study on the digitalization of customer relationship in the Swiss watchmaking sector: Audiences are growing slightly in 2024, but investment remains robust The panel’s audience exceeds 42 million monthly visitors (+2% compared to 2023). Some brands, such as Cartier and Vacheron Constantin, are making strong progress (double-digit growth), driven […]
Colombus publishes its 6th study on the digitalization of the customer experience in Swiss retail banking: Major banks retain podium position in 2023 The 2023 podium remains stable with UBS, PostFinance and Raiffeisen. Revolut, in 4th place, continues its progress at the expense of Crédit Suisse, which logically falls back. Last but not least, the […]
Colombus Consulting has published the 6th edition of its study on the digitalization of the customer experience in the Swiss insurance industry: Several players stand out this year: Few players venture onto Tik Tok, which has nevertheless enabled some to reach young people by accumulating several million views (Helvetia, La Baloise). “Investments in digital are […]
Colombus Consulting has published the 3rd edition of its study on the digitalization of Swiss private bank customer relations. Based on a panel of nearly 30 major players in the sector, the study shows that the trend towards digitalization remains positive, with many new developments again this year. On the other hand, growth is no […]
Colombus Consulting, in partnership with CADSCHOOL, has analyzed the digitalization of international organizations in Switzerland and has published a study today. Based on a panel of nearly 40 international organizations active in Switzerland, the study shows a massive use of digital technology, accelerated by the Covid-19 pandemic, but also very differentiated to serve the causes […]
Swiss watchmaking and digitalization: watchmaking companies have invested massively and innovated in digital technology,with a downside on social networks and the Chinese market Colombus Consulting publishes its 2nd study on the digitalization of customer relations in the Swiss watchmaking sector:– Cartier dethroned Rolex at the top of the global digital performance ranking of the 40 […]
The new Federal Act on Data Protection (nFADP) comes into force on September 1, 2023, more than 5 years after its European counterpart, the RGPD. This new regulation comes with challenges and opportunities for Swiss companies. Many Swiss companies are not ready for this nFADP, especially those that do not have any activity outside Switzerland. […]
NGOs in Switzerland: communication and fundraising are going digital, especially for emergency situations, but the potential could be better exploited. Our study highlights the digital shift undertaken by NGOs and highlights possible areas of improvement to increase their visibility and increase the fundraising, necessary to carry out their actions. The main stake of fundraising goes […]
A growing need for Marketing Automation Today, the digital expectations of customers are constantly increasing. Plus, the health crisis accelerated the interest in marketing automation solutions that allow maintaining and even improving remote customer relationships, thanks to a fine-grained personalization of contact and content adapted to the customers’ preferences. Marketing automation responds to the new […]
After 2021, which was a year of timid recovery for the insurance sector, 2022 will be a year of dynamic investment: with a growth of more than 30% in digital media budgets, and a diversification of social networks, which remain an important channel. There are many initiatives to develop customer experience, specially in digital areas, […]