After 2021, which was a year of timid recovery for the insurance sector, 2022 will be a year of dynamic investment: with a growth of more than 30% in digital media budgets, and a diversification of social networks, which remain an important channel. There are many initiatives to develop customer experience, specially in digital areas, […]
Our study confirms that digital and innovation are mutually enriching, with a focus on customer relationship excellence. Private banks have proposed many new features this year, but there is still one step to be taken: putting their clients’ projects at the heart of their digital strategy. 3 private banks still dominate the market, with some […]
We have built this study based on measurements taken from November 2021 till February 2022 and on a panel of almost 40 Swiss watchmakers. Richemont Group: Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger LeCoultre, Länge & Sohne, Montblanc, Officine Panerai, Piaget, Vacheron Constantin, Van Cleef & Arpels LVMH Group: Bvlgari, Chaumet, Hublot, TAG Heuer, Zenith […]
We have constructed this study based on measurements carried out in the second half of 2021 and from a panel of 30 major players in the retail banking sector: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBSCantonal banks: Aargau, Basel, Berne, Fribourg, Genève, Grisons, Luzern, Schwyz, St Gallen, […]
Following up on the opinion surveys conducted in the spring of 2020, Colombus Consulting has conducted a new survey of more than 1500 people in Switzerland. The objectives: to gauge consumer confidence after 18 months of a health crisis and to identify trends for 2022. The survey conducted from September 1st to 8th, 2021 shows: […]
Colombus Consulting has performed its 4th digital study for insurance companies in Switzerland on the basis of measurements taken in the first quarter of 2021 and on a panel of 23 insurers such as: Allianz, Assura, Atupri, Axa, Bâloise, Concordia, CSS, Elvia, Generali, Groupe Mutuel, Helsana, Helvetia, La Moblière, ÖKK, Sanitas, Swica, Swiss Life, Sympany, […]
This year, we are pleased to extend our customer relationship digitalization study to the world of Swiss private banking. The aim of this study is to measure and understand how Swiss private banks are digitalizing their customer relationships from a multi-channel perspective for the Swiss on-shore market. To do so, we have conducted an in-depth […]
The banking and insurance sectors have long been forerunners in advanced uses of data (algorithmic trading for banks, risk evaluation for insurance), so it is assumed that they are less subject than others to the risks that arise from the arrival of digital-native players. However, there are many recent examples that illustrate the growing power […]
Best practices and applications in the Banking sector While the digitalization of processes is a given and is already under way for the majority of financial institutions, it remains a reality that is difficult to implement in full. Our ambition is to offer reading grids and a line of thought to any manager within a […]
Colombus Consulting has performed its 3rd digital study for retail banking companies in Switzerland on the basis of measurements taken in the first half of 2020 and on a panel of 25 banks such as: Traditional banks: Banque Migros, Crédit Suisse, Next Bank, Neue Aargauer Bank, PostFinance, Raiffeisen, Valiant, UBS, Cantonal banks: Aargau, Basel, Berne, […]